Everything You Need to Know About SmartStrand Carpet

The History of SmartStrand Carpet

When you think of modern carpet innovations, SmartStrand is one name that stands out. Known for its unbeatable stain resistance, softness, and durability, SmartStrand revolutionized the carpet industry when it was introduced in the early 2000s. But how did this innovative fiber come to be? Let’s take a look back at the history and development of SmartStrand carpet and how it changed what homeowners expect from flooring.

The Birth of Triexta: A New Fiber Technology

The story of SmartStrand begins with a material called Triexta, also known scientifically as polytrimethylene terephthalate (PTT).

Although PTT was first discovered decades earlier, it wasn’t until DuPont and Mohawk Flooring collaborated that it became practical and affordable for use in residential carpets. In the early 2000s, DuPont developed a version of PTT using renewable corn glucose instead of petroleum-based ingredients. This created a sustainable, high-performance polymer with exceptional softness and strength.

In 2004, Mohawk Flooring introduced this new carpet fiber to the world under the brand name SmartStrand.

2005: The Launch of SmartStrand by Mohawk

SmartStrand made its official debut in 2005, marketed as a carpet that could resist stains permanently—without the use of topical chemical treatments.

Unlike nylon or polyester carpets, which required surface-applied stain protection that could wear off over time, SmartStrand’s stain resistance was built directly into the molecular structure of the fiber. This innovation meant spills and accidents couldn’t penetrate or permanently stain the carpet.

The result? A carpet that stayed cleaner, looked newer longer, and required less maintenance.

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Recognition as a New Fiber Class

In 2009, after years of rigorous testing, the U.S. Federal Trade Commission (FTC) recognized Triexta as a distinct fiber category, separate from polyester and nylon. This was a major milestone—new fiber classifications are rare in the carpet industry.

Triexta earned its own category because of its unique combination of:

Exceptional durability and resilience (comparable to nylon)

Soft, silky texture (softer than traditional fibers)

Permanent, built-in stain protection

Eco-friendly composition, derived partly from renewable resources

This recognition validated SmartStrand’s position as a truly innovative product.

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“The Rhino Challenge” and Real-World Testing

To prove its durability, Mohawk put SmartStrand through one of the most unusual marketing tests ever: The Rhino Challenge.

In 2009, Mohawk installed SmartStrand carpet inside a rhinoceros enclosure at the Birmingham Zoo. For two weeks, a 2,800-pound rhino named Ricko lived, stomped, and played on the carpet. After the test, the carpet was professionally cleaned—and it looked as good as new.

Later versions of this challenge included elephants, camels, and even a zoo’s messiest habitats—all demonstrating SmartStrand’s incredible resilience.

These tests became iconic in showcasing the product’s strength and stain resistance, capturing national media attention.

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Continued Evolution: SmartStrand Forever Clean

Over the years, Mohawk has continued to improve the SmartStrand line. In 2015, they introduced SmartStrand Forever Clean, featuring Nanoloc™ Spill Shield technology for even easier cleanup.

They also launched SmartStrand Silk, a premium version that combined the durability of Triexta with an ultra-soft feel. Later, Mohawk added All Pet Protection & Warranty, appealing to households with pets of all kinds.

These advancements reinforced SmartStrand’s reputation as one of the most family- and pet-friendly carpet options on the market.

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SmartStrand Today

Today, SmartStrand remains a flagship product for Mohawk Flooring. It continues to evolve with new colors, patterns, and performance features—offering consumers a carpet that’s as comfortable as it is practical.

After nearly two decades, SmartStrand has proven that innovation and sustainability can go hand in hand. Its legacy lies in redefining what homeowners expect from carpet: beauty, softness, and strength that truly last.

When it comes to carpet that can handle life’s messiest moments while staying soft and stylish, SmartStrand is one of the top contenders. Whether you’re a busy homeowner with kids and pets or simply want flooring that combines comfort with durability, SmartStrand carpet delivers on all fronts. Here’s everything you need to know about what makes this carpet unique, how it performs, and why it might be the perfect choice for your home.

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What Is SmartStrand Carpet?

SmartStrand is a type of carpet fiber developed by Mohawk Flooring. Unlike traditional nylon or polyester carpets, SmartStrand is made with Triexta (also known as PTT or polytrimethylene terephthalate), a patented fiber that offers exceptional strength and stain resistance.

Triexta was first introduced in 2005, and since then, it’s become one of the most innovative carpet materials on the market—combining softness, resilience, and built-in stain protection.

Key Benefits of SmartStrand Carpet

1. Built-In Stain Resistance

One of the biggest advantages of SmartStrand is its permanent stain protection. Unlike many other carpets where stain resistance is sprayed on the surface, SmartStrand’s protection is built directly into the fiber. That means it never washes or wears off, even after years of cleaning and use.

From muddy paw prints to spilled wine, SmartStrand resists stains better than most carpets on the market.

2. Exceptional Durability

SmartStrand fibers are engineered to bounce back, making them highly crush-resistant. They maintain their appearance longer, even in high-traffic areas like hallways, stairs, and family rooms.

In fact, Mohawk has tested SmartStrand in real-world environments—including a zoo enclosure with elephants—and it passed the durability test with flying colors!

3. Softness Underfoot

Despite being tough, SmartStrand is luxuriously soft. The fibers have a smooth texture that feels plush underfoot, so you don’t have to sacrifice comfort for performance.

4. Eco-Friendly Choice

Many SmartStrand carpets are made with renewably sourced materials, including corn-based polymers that reduce reliance on petroleum. It’s a greener option for environmentally conscious homeowners.

5. Easy to Clean

Because of its built-in stain and soil resistance, SmartStrand carpet is incredibly easy to clean. Most everyday spills can be removed with just water or a mild detergent—no harsh chemicals needed.

SmartStrand often stands out because it combines the durability of nylon with the softness and affordability of polyester, all while adding permanent stain resistance.

Perfect for Homes with Kids and Pets

If you have pets or children, SmartStrand is a standout choice. Its stain and odor resistance makes it ideal for families who need flooring that can handle spills, accidents, and heavy activity. Mohawk even offers SmartStrand Forever Clean with All Pet Protection & Warranty, which covers all pet accidents—no exclusions.

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Style and Design Options

SmartStrand carpets come in a wide range of colors, textures, and patterns, from classic plush styles to modern loop designs. Whether you’re going for cozy comfort or sleek sophistication, there’s a SmartStrand option to match your décor.

Care and Maintenance Tips

To keep your SmartStrand carpet looking its best:

Vacuum regularly to remove dirt and debris.

Clean spills immediately with water or a gentle cleaner.

Schedule professional cleaning every 12–18 months.

Use entry mats and furniture pads to prevent wear in high-traffic zones.

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If you’re looking for a carpet that combines luxury, performance, and low maintenance, SmartStrand is absolutely worth considering. It’s durable enough for the busiest homes, soft enough for barefoot comfort, and easy enough to clean that it stays beautiful for years.

SmartStrand carpet has revolutionized the flooring industry by offering the best of both worlds—comfort and resilience. From its eco-friendly materials to its unbeatable stain resistance, SmartStrand continues to prove why it’s one of the most trusted names in carpet.

Whether you’re remodeling a single room or upgrading your entire home, SmartStrand is a smart investment in long-lasting beauty and performance.

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